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Open House Listings

One of the best ways to market your home and get most exposure is to hold an open house-a day or two when your home is open for viewing by potential buyers and their agents. Research from recent years shows that simply getting on open house listings can get your home seen by twice as many buyers, effectively doubling your chances of a successful sale.

But how does an open house really help sellers? At first glance, it's the buyers who seem to benefit the most from open house listings: they get to see more properties, a closer look at prospective homes, and interact with sellers. But there are also several advantages for sellers, and it's not just about getting word around. Joining open house listings can give you the market advantage you need to get ahead, especially in today's tough housing market.

Greater Exposure

With the growing volume of foreclosed and short sale homes in the market, many buyers are limiting their search to open house listings. Homes that qualify for an open house are usually well-maintained and recently renovated, so they can be sure your home meets certain standards. Pictures and descriptions may warrant a second look, but with open house listings, there's always a sense of quality and value attached to your home.

More Targeted Buyers

Buyers often sort through open house listings according to price, property size, and other common features. This works for you as a seller because the buyers who show up have already run through their options, and they've picked your home out of dozens. There's no need to field calls or entertain viewers who will eventually buy some other home. With open house listings, you can narrow down your prospects and know that each visitor is well worth your time.

Better Impressions

For the most part, open houses are made to impress. An open house is your chance to show buyers what sets your home apart and why it's their best option. It's hard to stand out on open house listings alone, but once you get buyers through your front door, you can step up the marketing. Your goal should be more than just visual: you want to make guests feel right at home and make them want to live in it.

Professional Assistance

To get on open house listings, the first thing you'll need is to find an open house agent. A good agent can give you advice on designing, scheduling and hosting your open house, and has a good network to help you market your home. Not all realtors have specific experience with open houses, and you'll want one who has planned and hosted several open houses in your area.

PlanOpen.com boasts a full-service open house program designed to maximize your home's potential and get the most returns. Besides open house listings and hosting services, we also help you with the rest of the sale, from planning and budgeting to even arranging your own move. With a PlanOpen.com agent, you can be sure you're getting your money's worth.