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Open House

Walk around a California neighborhood on a weekend, and chances are you'll find open house signs at least every other block. More and more, home sellers and buyers are finding sense in open houses: buyers to better evaluate their options, and sellers to get a unique marketing advantage. No matter what your goals are, an open house is one of your best tools in today's real estate market.

What is it?

An open house is an event where sellers allow prospective buyers to enter and inspect their property, either alone or with an agent. It differs from a standard inspection in that the mood is more casual, and that buyers and sellers can directly discuss their options. Most open houses are held on weekends, particularly Sundays, as it gets the most traffic from both parties.

How Does it Help?

Normally, buyers have to get pre-approved or set up appointments before they can start looking at houses. With an open house, there's no need for either-you can simply show up with your agent and have a look. It's also a great way to compare different areas and neighborhoods if you haven't settled on one yet. And in most cases, you can talk to the seller directly and ask questions not normally addressed in the listing, such as the community services, local traffic, and their reason for selling.

For sellers, an open house offers a way to increase your exposure and reach more potential buyers. Most buyers in Southern California will want to see homes for themselves before taking any further steps, and if you're not on an open house listing, you're ruling out about half the market. And because you can make direct contact with your prospects, you can give them a more personal view of your home-show them your favorite spots, point out the views, and let them see what really makes your home special.

How Do You Get Started?

The first thing you'll need to plan or tour an open house is a real estate agent. While you can work on your own and save money, an agent can expand your options and save you a good deal of time. If you're selling, they can get your home to a larger audience and help you find a good date. If you're buying, they can narrow your options so that you only visit homes that fit your requirements.

Tips for Buyers

Touring open houses is a great way to evaluate your options and find the perfect home. During the open house, make sure to look for any cracks, leaks, or flaws that could pose future problems. Also consider the neighborhood and accessibility of the place-whether there are any hospitals or fire stations nearby, and how easy it is to get to and from the main roads.

Tips for Sellers

Your open house is meant to make a good impression, and that means tidying up your home and making it presentable. Start by getting rid of clutter and clearing up as much space as possible. During the open house, make sure nothing old or broken is visible; if necessary, replace little pieces like knobs and railings. Most agents can refer you to professionals who specialize in open house design and can help you maximize your home's appeal.