Reinvigorating the Open House

Marketing real estate has changed and evolved over time. Now, more than ever it is important stay on top and utilize the latest in real estate marketing tools and technology. One of the many uses of the internet has been “virtual tours” or online viewing of homes. No matter how good a website or virtual tour is; it too falls short. The home always has to be physically seen before a prospective buyer makes a deep connection with a property.

For years the open house has been used, but under utilized. People are often more relaxed during an open house or scheduled private showing, particularly if the home is occupied. They feel less like they are intruding and can immerse themselves in the attractiveness of the property. It is during open houses that prospective buyers find things that they want in a home that they or the realtor may not have been previously aware of. Once in a home, people can visualize themselves and their belongings on the property and mentally “move in.”

Now, PlanOpen.com has combined the best of a faithful stand by, by reinvigorates its effectiveness with technology. Eliminating the old drawback of getting the word out, PlanOpen.com gives ready to buy/sell clients a portal to a substantial database of properties. The open house can now be the mighty tool it was always meant to be with two options. Realtors and sellers can maximize exposure and gain opportunities by listing homes, downloading pictures of the property and adding description of the property for a planned open house. There people can sign up to go to a scheduled open house, or request a private showing at a more convenient time. Anyone can manage and plan multiple visit events with the My Calendar feature. Organize and print all of your showings, or viewings, in My Calendar and even create route plans.

The open house is a highly successful tool in the real estate market, when technology is effectively used. PlanOpen.com gives people the power to connect with a property in an atmosphere conducive to their needs and convenience, so you are more likely to hold their attention, get their consideration, and the sale.