Reality Television: A Boon to Real Estate Sales

Reality TV and the Housing Market
More and more, reality television can be called realty television with over 15 real estate shows on the airwaves, all of which gaining in popularity and viewership. Shows like “Real Estate Pros”, “Flip This House”, “ House Hunters” and “Designed To Sell” are not only hot in the ratings, they are great news for the housing market.

Positive Investments
Real estate reality shows are helping the housing market by arming the buyer with helpful inside information. By showing the process from start to finish, consumers see that there is a light at the end of the tunnel, and that purchasing a home is a positive investment. Once apprehensive, many people are jumping into the California housing market with enthusiasm. One reason is the capsulated version of the process gives potential buyers the desire and incentive all in one show.

Buying Property Offers Huge Potential
Many viewers are drawn to these shows out of curiosity. It is interesting to see what others are doing to their property and what is possible for their own. Another reason is that the real estate market has an allure. Most realize that buying a first, second or home to flip offers huge potential, but are afraid they lack the skills or knowledge to see it through to fruition.  They are dreaming of making that step and seeing other “regular people” doing it makes it that much more of a possibility in their own life.

Generating Traffic to Open Houses: The Mega Seller’s Secret
These shows, which for the new season are slated to reflect a tougher market condition, have made it seem that rehabbing and selling a home in hours is the norm. Is there any “reality” to be gleaned from these shows? There is one trick of the trade common to these shows that every California realtor and home seller can take to the bank; making noise. How is it that a “lipstick rehab” can sell in a day? By having a fair price ad getting the word out to as many people as possible that the house is on the market. Aggressive mega-sellers do not wait around for people to find the property as if they will be naturally drawn to a tree lined street. They use every possible means of directing traffic to the property sight.

The Necessity of Advertising an Open House
One of the most popular shows, “Real Estate Pros”, has regular open house bashes to generate a self-sustaining buzz about the home. Now, they do not just put the sign out front and hope that a few potential buyers come to view the home. They cast the net wide and invite hundreds of people. And that is what PlanOpen.com is all about. When you use the tools at PlanOpen, you can generate noise about your home and reach a countless number of potential buyers. The real estate mega sellers highly value the power of a well advertised and managed open house, and for good reason. It is the most powerful tool in their arsenal when fully utilized.
Take it to the Bank
The greatest gift reality television has given the real estate market is the knowledge that great advertising equals great potential which coverts to a great sale. Now that’s a hint we can take to the bank.


If you would like more information, or help in listing a home for sale or rent, feel free to contact us. You will find a wealth of resources at PlanOpen.com, and we are always here to help. Call us toll free        (866) 631- OPEN