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San Diego County, CA

It's not the best of times for the real estate market, and today's buyers and sellers can certainly attest to that. That's why in San Diego County, California, people are turning to different methods to increase their options and get more out of the deal. One of the most promising techniques is the open house-it's not exactly new, but economic changes have made it more appealing to buyers, sellers, and even real estate agents.

Open houses naturally take a bit of planning, and for most people, that means working with an agent. Although you can host your own open house or tour open houses on your own, there are lots of advantages to working with professionals-and the costs are often worth it. You get access to more prospects, market data, and other useful resources. With a PlanOpen.com realtor, you can plan your open house according to your needs and get a step closer to your goals.

What Are Open Houses?

During an open house, buyers can come to your home and check out the property for themselves. You or your agent can show them around, point out the home's best features, and answer any questions they have. Most agents schedule an open house weekend, as buyers and sellers are usually busy during the week. A typical open house lasts two or three days, depending on the seller's schedule and the demand for similar properties in the area.

How Do They Help?

Some of the advantages of an open house are obvious: buyers get to see the real picture, and sellers can make real contact with prospects and better market their home. But open houses are more than just a marketing technique. Below are some of its less-known but equally strong benefits:

For buyers
-a more accurate idea of what the house has to offer
-a chance to get to know the neighborhood and community
-a look at the home's living conditions, including the traffic and accessibility
-direct contact with sellers for negotiations and any questions about the property

For sellers
-a larger network of potential buyers, as some buyers only look at open-house homes
-a more efficient way to promote the home and target the right prospects
-more personal contact with buyers and a chance to give them more information
-more exposure from open house listings and online ads

How Do You Start?

Once you've picked an agent and set your date, it's time to prepare your home for viewing. You wouldn't show your home around without prettying it up and making sure it's presentable-remember, you want people to think it's worth their hard-earned money. Clean up the clutter, get rid of old junk, and scrub the floors and walls until they look brand new. Do what you can to make the home look impressive, including replacing anything old or broken. If you're not sure how to start, your PlanOpen.com open house realtor can refer you to staging and design experts who can help you maximize your home's appeal-and increase your home's market value in the process.


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